Making your article Search Engine and Social Media friendly

How to optimise your article for Google and Social Media

 Website Publishing Guide

To optimise your article for searches in Google and for sharing on Social Media there are three simple things you need to add

  1. A Focus Keyword
  2. A Meta Description
  3. The Open Graph (OG) image

1. Focus Keyword

Select the SEO tab  SEO tab  and copy the text in the Title field at the top

and paste into the Focus keyword field so it looks something like this

focus keyword

What does 'Focus Keyword' do?

It creates an SEO score with suggested actions on how you might improve the Search Engine Optimisation for the article.

Anything over 50 is good - over 70 is great

seo score 72

2. Meta Description 

Select the Editor tab Editor Tab  and copy the opening (Heading 3) sentence of your article
Now select the Publishing tab Publishing Tab  and paste into the Meta Description field

(you may need to edit to keep within the 160 characters)

meta description

What does the Meta Description do?

It influences what description text Google shows on the SERP (Search Engine Results Page)

Google SERP

3. Setting the Open Graph (OG) image

Select the Editor tab Editor Tab

and select the image you want to choose as the one to show on Social Media shares

With you preferred image selected click the Insert/Edit Image icon Insert/Edit Image

Copy the URL of the image and close the pop up

Now select the Publishing tab Publishing Tab  scroll to the bottom right of the page and select

OG image - use full article image

and change it to

OG image - select from Media Manager

Now paste the image URL into this box here

OG image paste URL here

And finally click the  save and close  button to save and close the article

What does setting the OG Image do?

OG Image stands for Open Graph Image. This tells Social Media platforms such as Facebook or WhatsApp explicitly what image to display when sharing the article.